Sample output
See what a WindspeedSEO SEO report looks like
A WindspeedSEO period report leads with the narrative — what changed, what was done about it and what happens next — and puts the supporting detail underneath for anyone who wants it. This is the full structure, using representative data for a fictional example website.
1. Executive summary
Verdict: improving
Organic clicks rose 18.4% against the previous 28 days, driven mainly by two commercial queries moving into the top ten. One high-value landing page lost visibility and is the priority for the coming period. Technical health is stable with two open findings, neither of which is currently affecting indexation.
2. Headline metrics
Organic clicks
1,842
▲ 18.4%
Impressions
126,400
▲ 11.7%
Organic sessions
2,310
▲ GA4
Keywords improving
37
▲ 12
Technical health
92
— stable
AI visibility
38
▲ 4 citations
Representative development data for a fictional example website.
3. Wins
What went right
- Organic clicks increased 18.4% period over period.
- Three priority commercial queries moved into the top ten.
- Two new referring domains from relevant industry publications.
- Largest Contentful Paint on the templates page improved to within threshold.
4. Risks
What needs attention
- One high-value landing page lost visibility for its primary commercial query.
- A competitor published a directly overlapping guide two weeks ago.
- Two technical findings remain open; neither is currently blocking indexation.
- One recently shipped change is too young to judge and is excluded from the verdict.
5. Work completed and verified
What actually shipped this period
Managed Automation only. Items appear here after QA verification, not when a developer marks them done.
| Work item | Type | Status | Verification |
|---|---|---|---|
| Published “How to choose a supplier” article | Content | Verified | Live, indexable, canonical correct |
| Rewrote meta description on /pricing/ | On-page | Verified | Deployed and re-crawled |
| Fixed redirect chain on /old-guide/ | Technical | Verified | Single 301 hop confirmed |
| Landing-page copy refresh, /services/ | Landing page | In QA | Awaiting manual review |
6. Next actions
What happens in the coming period
- Refresh the declining landing page. The page still holds impressions but has lost position for its primary commercial query since a competitor published overlapping coverage. Refresh the substance, not just the wording.
- Improve click-through on a high-impression query. One query is producing significant impressions at a click-through rate well below its position band, which usually points at the title and description rather than the ranking.
- Add two internal links. The two strongest pages have no path to the page being refreshed, which is a cheap fix with a reliable effect.
- Monitor for 28 days. No further change to the affected page until the effect is measurable, so the result stays attributable.
Every item above carries the evidence that produced it inside the product. See the SEO dashboard for how that evidence is presented, or the WindspeedSEO overview for how reporting fits the wider workflow.
Frequently asked questions
What does a WindspeedSEO SEO report include?
Six sections in a fixed order: an executive summary with the period verdict, headline search and analytics metrics with period-over-period comparison, wins, risks, the work that was completed and verified in the period, and the prioritized next actions. Technical health, keyword movement, backlink change and AI visibility appear as supporting detail beneath that.
How often are reports produced?
Reports are generated on a recurring period cadence with a 28-day comparison window, which is long enough for search data to stabilize and short enough to still be actionable. Report history is retained so you can look back at what was said and what followed.
Can I send this report to a client or a board?
That is what the structure is designed for. The executive summary is written to be read by someone who does not work in SEO, states the verdict plainly, and avoids unexplained jargon. The detail underneath is there for the person who will be asked follow-up questions.
Does the report show work that was done, or only metrics?
Both, and the distinction matters. On Managed Automation, completed work appears in its own section and only after QA verification — a developer marking a task done does not put it in the report. On Insights, the report shows the recommendations issued rather than work performed, because WindspeedSEO does not implement on that plan.
Is the data in this sample real?
No. Everything on this page is representative development data for a fictional example website called exampleco.com, so the report structure can be reviewed as a finished document. No customer data appears on this website.
How does the report avoid claiming credit for things it didn’t cause?
By separating observation from attribution. The report states what changed and what was shipped, and where a change is still inside normal variance or too recent to judge, it says so rather than presenting it as a win. Seasonality and algorithm-level movement are called out as context rather than folded into a success claim.
Get this report for your own website
Both plans include the full reporting cadence and report history. Managed Automation adds the completed-and-verified work section.